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| Search engine optimization is the art &
science of improving a website's organic ranking
in the search engine results. This is
accomplished by letting Google and the other
search engines know "what your website is all
about" by including certain keywords or key
terms in specific areas of the website. But this is only half of the search engine optimization puzzle - the other half of search engine optimization involves letting the search engines know "how important" your website is. Search engines determine this by the number and quality of Backlinks built to your website. The more Backlinks you have, the more popular the search engines deem you to be, and the higher your website will rank in the search engines. Make sure that you hire a knowledgeable Toronto SEO expert to ensure that none of these factors are overlooked. This pretty much sums up Search Engine Optimization. |
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